หนังสือทั่วไป
xiii 329 p. : illustrations ; 24 cm.
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TOC:
  • Chapter 1. Writing for public relations
  • Chapter 2. Ethics and public relations writing
  • Chapter 3. Planning and research
  • Chapter 4. Choosign the right message and medium
  • Chapter 5. Media relations and placement
  • Chapter 6. Writing for web and social media.
  • Chapter 7. News releases and related materials
  • Chapter 8. Controlled publications
  • Chapter 9. Design, printing, and desktop publishing
  • Chapter 10. Television and radio
  • Chapter 11. Speeches and presentations.