TOC:

• Chapter 1. Writing for public relations
• Chapter 2. Ethics and public relations writing
• Chapter 3. Planning and research
• Chapter 4. Choosign the right message and medium
• Chapter 5. Media relations and placement
• Chapter 6. Writing for web and social media.
• Chapter 7. News releases and related materials
• Chapter 8. Controlled publications
• Chapter 9. Design, printing, and desktop publishing
• Chapter 10. Television and radio
• Chapter 11. Speeches and presentations.