Public Relations Writing : The Essentials Of Style And Format /
- ผู้แต่ง
- Bivins, Thomas H.
- ภาษา
- English
- พิมพ์ลักษณ์
- New York : McGraw-Hill, 2011
- ครั้งที่พิมพ์
- 3th ed.
Access
Location
-
Library: หอสมุดส่วนกลาง
เลขเรียก: 428 T-T 2011- Available 42B5637558 [On Shelf]
- Available 42B5637559 C.2 [Checked out]
- Due
- Available 42B5637560 C.3 [On Shelf]
More options
Contents/Summary
- TOC
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- Chapter 1. Writing for public relations
- Chapter 2. Ethics and public relations writing
- Chapter 3. Planning and research
- Chapter 4. Choosign the right message and medium
- Chapter 5. Media relations and placement
- Chapter 6. Writing for web and social media.
- Chapter 7. News releases and related materials
- Chapter 8. Controlled publications
- Chapter 9. Design, printing, and desktop publishing
- Chapter 10. Television and radio
- Chapter 11. Speeches and presentations.