Book · 1997
Small business management : an entrepreneurial emphasis
Longenecker, Justin G. · 10th ed.
1 of 1 copy availableหอสมุดกลาง · 658.022 L852S 1997
Copies in the library
| Location | Call number | Status |
|---|---|---|
| หอสมุดกลาง | 658.022 L852S 1997 | Available |
About this title
- Title
- Small business management : an entrepreneurial emphasis
- Author
- Longenecker, Justin G.
- Edition
- 10th ed.
- Published
- Cincinnati : South-Western, 1997
- Language
- English
- ISBN
- 0538850779
- Notes
- 1. Entrepreneurs: The Energizers of Small Business -- 2. Small Business: Vital Component of the Economy -- 3. Startup and Buyout Opportunities -- 4. Franchising Opportunities -- 5. Family Business Opportunities -- 6. The Role of a Business Plan for a New Venture -- 7. Creating a Competitive Advantage -- 8. Analyzing the Market and Formulating the Marketing Plan -- 9. Selecting the Management Team and Form of Organization -- 10. Choosing the Location and Physical Facilities -- 11. Accounting Statements and Financial Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16. Distribution Channels and Global Markets -- 17. Professional Management in the Growing Firm -- 18. Managing Human Resources -- 19. Quality Management and the Operations Process -- 20. Purchasing and Managing Inventory -- 21. Computer-Based Technology for Small Businesses -- 22. Evaluating Financial Performance -- 23. Working-Capital Management and Capital Budgeting -- 24. Risk and Insurance Management -- 25. Social and Ethical Issues -- 26. Working Within the Law.