Book · 2015
Public relations : strategies and tactics
Wilcox, Dennis L. · 11th ed.
1 of 1 copy availableหอสมุดกลาง · 659 W667P 2015
Copies in the library
| Location | Call number | Status |
|---|---|---|
| หอสมุดกลาง | 659 W667P 2015 | Available |
About this title
- Title
- Public relations : strategies and tactics
- Author
- Wilcox, Dennis L.
- Edition
- 11th ed.
- Published
- Harlow, Essex : Pearson, 2015
- Language
- English
- ISBN
- 9781292056586
- Notes
- Part 1. Role -- Chapter 1. What Is Public Relations? -- Chapter 2. The Evolution of Public Relations -- Chapter 3. Ethics and Professionalism -- Chapter 4. Public Relations Departments and Firms -- Part 2. Process -- Chapter 5. Research -- Chapter 6. Program Planning -- Chapter 7. Communication -- Chapter 8. Evaluation -- Part 3. Strategy -- Chapter 9. Public Opinion and Persuasion -- Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises -- Chapter 11. Reaching Diverse Audiences -- Chapter 12. Public Relations and the Law -- Part 4. Tactics -- Chapter 13. The Internet and Social Media -- Chapter 14. Preparing Materials for Mass Media -- Chapter 15. Radio and Television -- Chapter 16. Meetings and Events -- Part 5. Application -- Chapter 17. Corporations -- Chapter 18. Entertainment, Sports, and Tourism -- Chapter 19. Politics and Government -- Chapter 20. Global Public Relations -- Chapter 21. Nonprofit, Health, and Education