Public relations : strategies and tactics

ตัวเล่มในห้องสมุด

รายละเอียด

ชื่อเรื่อง

Public relations : strategies and tactics

ผู้แต่ง

Wilcox, Dennis L.

ครั้งที่พิมพ์

11th ed.

พิมพ์ที่

Harlow, Essex : Pearson, 2015

ภาษา

อังกฤษ

ISBN

9781292056586

หมายเหตุ

Part 1. Role -- Chapter 1. What Is Public Relations? -- Chapter 2. The Evolution of Public Relations -- Chapter 3. Ethics and Professionalism -- Chapter 4. Public Relations Departments and Firms -- Part 2. Process -- Chapter 5. Research -- Chapter 6. Program Planning -- Chapter 7. Communication -- Chapter 8. Evaluation -- Part 3. Strategy -- Chapter 9. Public Opinion and Persuasion -- Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises -- Chapter 11. Reaching Diverse Audiences -- Chapter 12. Public Relations and the Law -- Part 4. Tactics -- Chapter 13. The Internet and Social Media -- Chapter 14. Preparing Materials for Mass Media -- Chapter 15. Radio and Television -- Chapter 16. Meetings and Events -- Part 5. Application -- Chapter 17. Corporations -- Chapter 18. Entertainment, Sports, and Tourism -- Chapter 19. Politics and Government -- Chapter 20. Global Public Relations -- Chapter 21. Nonprofit, Health, and Education

หัวเรื่อง

• Public relations